2024-2025 Academic Catalog

Marketing Minor

Required College of Business Courses for Minor

ACC-2001Introduction to Financial Accounting3
MGT-2001Leadership Centered Management3
MKT-210121st Century Concepts of Marketing3
MGT-2011Contemporary Business Law3

Minor Requirements

MKT-4540Marketing Communication3
Select two of the following:6
Essentials of Digital Marketing
Field Study in International and Global Business Strategy (Study Abroad)
Marketing Research
New Product Development
Global Marketing
Consumer Behavior
Total Hours9

Minors can be added to a major so long as the programs of study are different and all courses must be completed. A student cannot be awarded a degree with just a minor. Courses within the minor can double count in the major as long as 1/3 of the courses are unique to the major or any other minor.