2022-2023 Academic Catalog

Marketing Minor

Minor Requirements

MKT-4540Marketing Communication3
Select two of the following:6
Essentials of Digital Marketing
Field Study in International and Global Business Strategy (Study Abroad)
Marketing Research
New Product Development
Global Marketing
Multicultural Marketing
Consumer Behavior
Total Hours9

Minors can be added to a major and all courses must be completed. A student cannot be awarded a degree with just a minor. Courses within the minor can double count in the major as long as 1/3 of the courses are unique to the major or any other minor.