2025-2026 Academic Catalog

Marketing Minor

Required College of Business Courses for Minor

ACC-2050Financial Accounting3
MGT-2100Principles of Management3
MGT-2011Contemporary Business Law3
MKT-2200Marketing: From Principles to Digital Practice3

Minor Requirements

MKT-4540Marketing Communication3
Select two of the following:6
Essentials of Digital Marketing
Field Study in International and Global Business Strategy (Study Abroad)
Marketing Research
Advertising
New Product Development
Global Marketing
Consumer Behavior
Total Hours9

Minors can be added to a major so long as the programs of study are different and all courses must be completed. A student cannot be awarded a degree with just a minor. Courses within the minor can double count in the major as long as 1/3 of the courses are unique to the major or any other minor.